Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our boutique, Sapphire, and our website


When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse our website.

When you make a purchase or attempt to make a purchase at our boutique in Wooburn Green, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.  We refer to this information as “Order Information.”

When you sign up to our mailing list ‘Sapphire Rewards’ in store or online, we collect your name and email address in order to send you personalised dress promotions via email only. We use a secure platform called Mailchimp to store your data and you have complete control over your subscription preferences at any time via the links in our Mailchimp campaign footer.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


We use the Order Information that we collect generally to fulfil any orders placed through our boutique in Wooburn green (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

Communicate with you; (e.g we call you when your dress has arrived in store)

Screen our orders for potential risk or fraud; and

When in line with the ‘Sapphire Rewards’ preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns). The tools we use include WordPress, Google Analytics, Facebook Pixel and Mailchimp.


We never share your personal information with third parties, and we never will.

We use Google Analytics to help us understand how our customers use our website–you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

If a legal situation arises, we may be required by law to comply and share your Personal Information. E.g to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information collected via Google Analytics and Facebook Pixel to understand user behaviour on our website, so we can improve the products and services we display there. If you opt-in, we use your name and email address in our marketing communications, ‘Sapphire Rewards’ that we believe may be of interest to you.  You can request, unsubscribe or delete your personal information at any time.

We do not use your personal information collected via Google Analytics and/or Facebook Pixel to re-market or advertise our products and services.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

If you want to opt out of Facebook Pixel & Google Analytics, please visit:




Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are an overseas resident (outside of the UK), you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

If you are an overseas’s resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through our website over the telephone), or otherwise to pursue our legitimate business interests.  This means that your information will be transferred outside of your country location and held in our UK boutique, Sapphire.


When you place an order through our website, we will maintain your Order Information for our records unless and until you ask us to delete this information.


Our website is not intended for individuals under the age of 13 years.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact Roz Hill by e-mail at or by mail at our boutique address: 11-13 Wycombe Lane, Wooburn Green, HP10 0HD, United Kingdom.

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